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  • Writer's pictureTroy Vermillion

The Art of Sales in the Age of Artificial Intelligence

The Ultimate AI Showdown: Chat GPT vs. Google Bard | Ep. 27

In the world of sales, understanding customers and effectively reaching out to them is essential for success. With the advent of artificial intelligence (AI), a wide range of tools and technologies have become available to revolutionize the sales process, boosting efficiency and increasing success rates.

In this blog post, I’ll explore insights gained from an episode of the podcast WHAT THE TECH that focused on harnessing AI technology to improve sales performance.

Harnessing AI Tools for Effective Communication

AI-driven platforms such as Gong and Crystal Knows are transforming how sales teams communicate with customers. For example, Gong provides valuable information by analyzing business meetings, offering key data points like moments of interest, attention levels, and trending opportunities.

Crystal Knows provides deep insights into customers’ communication styles, preferences, and DISC profile. By utilizing these tools, sales teams can tailor their messages to the individual needs and preferences of each customer.

Understanding Privacy Concerns and Leveraging AI

Despite the potential benefits that come with using AI in sales, privacy concerns remain a major concern. During the WHAT THE TECH podcast episode, myself and Steven Faust acknowledged the fact that platforms like Facebook rely on personal data to provide targeted advertising.

Despite this reality, we reasoned that people who willingly provide their information for personalized experiences should not be the first in line to complain about privacy violations. In addition, we both emphasized AI’s ability to automate mundane tasks as well as craft customized emails and identify the right prospects, leading to increased sales efficiency.

The Marriage of Personalization and Authenticity

AI technology has changed the way we engage with customers on platforms such as LinkedIn. During the podcast episode, we discussed how personalized experiences like selfies tend to generate higher engagement from users. Which is a trend we are seeing due to platforms trying to combat 100% AI generated content.

However, in that quest for personalization, valuable content can end up being pushed out. This raises an important question: What is more important – authenticity or quality content?

AI as a Sales Tool, Not a Magic Bullet

While AI tools offer tremendous potential for improving sales performance, it’s essential to remember that talent and human connection still play vital roles in successful sales. Steven and myself both caution against relying solely on AI or seeking a magic formula for sales success.

We both would emphasize that salespeople must possess excellent skills and an understanding of the customer journey in order to use AI tools effectively.

Optimizing the Customer Journey with AI

Analyzing the customer’s motivation and optimizing their journey is critical for successful sales. By leveraging AI, sales professionals can maximize their time by automating repetitive tasks and identifying new trends and opportunities. I would stress the importance of taking a holistic approach towards customer satisfaction in order to prevent churn.


Although AI technology holds immense potential to revolutionize the sales process, it should be seen as a tool to enhance the human element of sales rather than a substitute for it.

By leveraging AI technologies, sales teams are able to optimize the customer journey while also maximizing their own efficiency. With the right combination of personalization and authenticity, along with a deep understanding of the customer’s needs, sales performance can be optimized in the age of AI.

Troy Vermllion: Technology, Human Resources, and Benefits Expert



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