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  • Writer's pictureTroy Vermillion

MailerLite Review 2022: Pricing, Features, Pros, and Cons

Updated: May 30, 2023



MailerLite is relatively new on the market, but it has grown steadily over the past few years to become one of the top-rated email marketing service providers. They are an email marketing service that provides you with all the resources you need to create and send your email marketing campaign to a specific target audience. An like many other mail marketing software's, it is designed with built-in templates to enable you to build an expert email marketing campaign with ease.


There are currently a ton of email marketing solutions out there, many of which come highly recommended. This review focuses on MailerLite email marketing software, its benefits, and its downsides. If you're looking for an email marketing platform for your small business, MailerLite might be the perfect solution for you.



 

MailerLite Review Summary



With its custom HTML editor, landing page builder, drag and drop editor, and free forever plan, MailerLite happens to be the perfect email marketing software for small business owners. It is also a great email marketing solution for enterprises that want a great email market tool that's not too pricey. By the way, when you actually start paying for MailerLite services, you'll realize how it offers a cost relief compared to most email marketing tools.


Email marketing, when delivered right, is a powerful marketing channel, a form of direct marketing or digital marketing, that uses email to promote your products/services to a defined audience. It is one of the best strategies for generating quality leads, following them up, and converting those leads with valuable content until they become paying customers.


An important feature you want to look out for in an email marketing tool is an email automation feature and a landing page builder for building custom landing pages.


MailerLite is a tool that delivers pretty well on these metrics, and it includes an in-built analytics tool to help you track and measure your progress. Plus, when you subscribe, you'll be assigned a dedicated MailerLite manager who'll help you bring in subscribers, create email templates, and analyze your metrics.


New users can start with the ‘Free Forever’ plan. They offer flexible tiered plans based on the size of your contact list. MailerLite is also best known for its easy-to-use interface, responsive email designs, and 24/7 phone and email support.



 

MailerLite Review: Best Features



Several Mailerlite reviews have highlighted many amazing benefits of the tool, which make it stand out among other email marketing software. Discussed below are MailerLite’s top features and benefits.


Drag-and-Drop Email Editor


MailerLite email editor is pretty easy to use. You simply need to drag and drop to edit email templates or landing pages. The drag and drop editor is probably one of the most attractive features of the tool, as it is also available on the free plan.


With this feature, you can easily edit marketing campaigns and auto resend emails to your subscribers. The drag and drop interface also includes an HTML option if you want more customization. And with dynamic content blocks, you can show personalized content to different people at a time.


Marketing Automation


When looking for a reliable email marketing service, one of the cardinal features you can't afford to miss out on is the marketing automation feature. The marketing automation feature allows your business to effectively target customers with automated marketing messages across different online channels, including email, websites, social media, and text messages to generate sales leads.


With Mailerlite marketing automation software, you can automate repetitive tasks, allowing your sales and marketing teams to focus on more productive tasks that will convert more leads. You can even auto-resend campaigns or auto-resend emails that you want to reuse. The automation editor is very useful and quite easy to use.


Landing Page Builder


Mailerlite landing page builder allows you to easily create and design custom landing pages for your products and services. These landing pages will be hosted on Mailerlite on their domain or your own domain if you like. You’ll also find several landing page templates to start with.


But to access and use Mailerlite templates for landing pages, you have to be on a paid plan. The landing page editor also allows you to create an entire website using the in-built website builder. With this landing page editor, you can create a professional-looking landing that will help you gather user emails, phone numbers, and other contact details you need for lead generation.


In addition to landing page templates and a website builder, there is also an unsubscribe page builder. Instead of just letting your customers go, you can use the unsubscribe page builder to add a survey and find out why subscribers are leaving your mailing list.


Also, if you have a paid plan, you can even use a custom HTML editor to code your emails. You can start with a premade template from the gallery and customize it using the drag-and-drop editor.


List Management


MailerLite email marketing platform enables users to categorize their subscribers into different categories based on several variables. Also included is a tagging system, called “groups”.


If you don't like your subscribers being on multiple lists, you can use automation to automatically remove a subscriber from a particular group when that subscriber joins another group.


Analytics Tools


The built-in analytics tool allows you to effectively track your progress and make adjustments where necessary. If you're not yet confident using your own designs, you can build professional-looking sites and landing pages using the integrated drag and drop editor and automation editor.


Built-in Photo Editor


The built-in photo editing makes it easy to quickly fit photos for different email campaigns. Successful email campaigns do include well-designed graphics and sometimes, videos. This feature sets Mailerlite aside as an exceptional email marketing tool.


MailerLite Pricing


Mailerlite Pricing

MailerLite offers a reasonable price for each of its plans. Starting from the free plan to the highest-paid plan, Mailerlite’s prices are one of the lowest in the market.



Free Plan


Mailerlite’s free plan offers you a limited number of emails to 1,000 subscribers; you have 12,000 emails each month. Notwithstanding, the free version provides you with a bundle of the best email marketing solutions for your businesses. It is ideal if you do not need to target too many customers.


The free version avails you the features below:

  • Analytics, survey, and quiz

  • Custom code injection

  • MailerLite pop-ups integration,

  • Double opt-in

  • GDPR compliance

  • Landing page SSL encryption

  • More than 25 customizable landing page templates

  • Unlimited landing page traffic

  • 5 public landing pages

  • Multi-user accounts

  • Domain authentication

  • Email campaign reports

  • A/B testing and RSS campaigns

  • Email editor

  • Email automation

  • Advanced segmentation

  • Unsubscribe page building

  • Subscriber management

  • Pop-ups subscribe forms

  • Embedded signup forms

  • Mobile-friendly email newsletters

  • File manager

  • Built-in photo editing

  • 24/7 email support

  • Drag and drop editor


MailerLite Premium Plans


Mailerlite’s paid plans start with $10 per month for unlimited emails and 1,000 subscribers. Then $2,500 subscribers for $17 (unlimited emails) up to 15,000 subscribers for $87. Depending on your business’ financial bandwidth and your target customers' size, Mailerlite cost and pricing offer you value for money.


Remember that MailerLite’s paid pricing increases progressively based on the number of contacts on your subscription list (or you plan to reach). Therefore, MailerLite offers its full marketing tools on every paid plan. Here are the services


MailerLite offers you on each paid plan:


#1. A/B testing


You can use the A/B testing feature to test run different variations or versions of your email campaign, allowing you to identify which works best and stick to them. This includes your subject lines and main email content.


#2. Customer behavior-triggered drip campaign


You can define and target specific user actions and initiate a campaign based on the interactions of prospects on your landing page. Email is automatically sent to them after they perform certain actions.


An example is a welcome email sent to subscribers after they sign up for your newsletter. Another is the unsubscribe page you lead customers to when they opt out of your service. This is often used to avoid spam complaints.


#3. Personalization


With this feature, you can address subscribers by their name in your subject lines and send emails to subscribers based on their geographic location. You can also send emails to subscribers on their birthdays.


#4. Click maps


Click Map is a feature that helps you identify which parts of your emails your subscribers are interacting with the most. By knowing which parts of your emails get the most audience interaction in the form of clicks, you will be able to send more optimized emails to get the best results.


#5. Segmentation


To achieve better results with your campaigns, you might want to send out more targeted emails. This is possible by identifying the different categories of users on your subscribers' list and then dividing them into smaller groups based on age, location, or specific behaviors.


#6. Opens by location


Based on where your subscribers open your email, you can see where they are located, and find out which countries or regions have the highest engagement. This insight enables you to identify where most of your subscribers are and which areas require intensified marketing.


#7. Auto-resends


The auto-resend feature is pretty easy to use. It allows you to automatically resend your campaign to subscribers who didn’t engage with it previously.


#8. Delivery by time zone


This is a feature that allows you to send out emails at a time when every subscriber on your list will get the emails at the same time of day, regardless of their location on the globe.


#9. Unlimited Emails


While on any of the paid plans, you can send out unlimited emails. Feel free to also add automation features to make the process even simpler.


Benefits of Using MailerLite

  • It is easy to use to build email campaigns

  • Built-in automation feature

  • Drag and drop editor

  • Affordable pricing plan

  • 24/7 customer support: responsive email support and phone support team

  • Value for money

  • A dedicated MailerLite team to help you manage your email campaigns

  • Analytics tool to track your site visitors and the performance of your social media links

  • Unlimited emails on any MailerLite free plan

  • Built-in landing page builder/website builder

  • Ideas for small businesses

  • User-friendly interface, for creating forms, group subscribers, and automating emails.

  • Direct integration with your online store

  • Use custom domains and SSL encryption.

  • MailerLite is currently available in six languages.

  • You can start with a free account and then upgrade later.


Cons of MailerLite

  • Not all the features are on the free plan. You can't use land page templates on the free plan.

  • It is best suited for small businesses

  • The paid plans do not feature personalized dynamic content.

  • Rigorous approval process.



 

MailerLite Customer Support



MailerLite is committed to giving you value for money spent on the services you subscribe to. It has invested in two major support channels, which are the Live Chat and Email inquiries channels. If you're looking for phone support, Mailerlite unfortunately is a bit disappointing in that respect because it currently doesn't offer phone support.


However, you can rely on the fact that the live chat and email are available 24/7 to help make up for that. But keep in mind that not every subscriber can enjoy Live Chat customer support, as it is only available to premium users.


This means that unless you upgrade to a premium plan, you'll be stuck with the email option when you need to reach customer service. But the good thing is that customer support via email is available 24/7 as well. Any premium MailerLite pricing plan would do. Free plan members can only use emails.


If you don't want to wait in line until you hear back from the support team, you can request a dedicated account for $100 to get instant support right when you need it. But that's a steed price considering that the main pricing plans are not that high.


An alternative is using the self-help service to sort out your issues before or while contacting the support center. Generally, MailerLite customer service is commendable.



 

MailerLite Frequently Asked Questions


Is MailerLite free?


There is a free MailerLite edition that comes with important features like the drag and drop editor, email automation, email editor, and many others. But you should note that it has its limitations. For instance, you cannot enjoy premium features like personalization and you're limited to only 1,000 subscribers.


Where does MailerLite host my data?


MailerLite is a company based in Lithuania, so it stores all of its data following the EU data protection policy. Lithuania is part of the European Union, which means that it is bound by EU data protection laws.


Why did MailerLite reject my account application?


MailerLite may reject or close your account as a way of enforcing its Terms of Use. This is often to reduce spam rates and email keep deliverability rates high. It should be noted that MailerLite has recently introduced strict approval processes for new accounts. MailerLite will verify all new accounts before they can begin sending out emails to subscribers


What is the difference between Groups and Segments?


In MailerLite, a Segment is a group of subscribers that are defined by a “rule”. When setting up an emailing list, you create the “rule” and a list of all the subscribers that match the rule you created will appear. A group, on the other hand, is a segment you created yourself. It is not necessarily defined by a rule or any constant.


How Do I Create Segments In MailerLite?


Segments are created based on subscriber information, such as geographical location, age, gender, etc. or behavioral information, which may be how they interact with your emails, number of emails they open, etc.


How Do I Contact MailerLite Support?


If you are on the free plan, you have the option of email to reach out to the the team at MailerLite and have your issues resolved. However, you might be delayed if they have a long waiting list. You can use the Live Chat option by upgrading to any premium paid plan. And in addition to that, you have another option, which is to pay for a dedicated account manager.


Which MailerLite plan allows me to send Unlimited Emails?


With any of the paid plans, you get to send any number of emails you want every month. On the free plan, it is limited to 12,000 emails per month.


 

Recommendations


MailerLite beats several popular marketing tools on the market. Mailerlite is an ideal choice for an email marketing tool if you're a small business owner, a solopreneur, a freelancer, or just a complete beginner.


You’ll find the pricing plan pretty affordable. In fact, you can stick with the free plan if you do not need to target any more than 1,000 subscribers. Another good thing about MailerLite pricing is that it is structured according to how many subscribers you're aiming to acquire.


However, if you need a much more advanced emailing software that can handle complex automation and comprehensive recording, MailerLite may not be the best option for you. Other email marketing tools like GetResponse and Hubspot are better suited for bigger businesses with a much larger customer base.




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